ADVERTISING FOR PRESS
(click images to enlarge)

Durex Extra Safe

Brief (one hour): create an ad of your choice, for a brand of your choice, for any media of your choice.

Solution: show that Durex is akin to our national services when called upon.

Role: copywriter/art director

Fox's Sports Biscuits

Brief: create 2 print ads that could double as TV ads for a brand that is in your home more often than not.

Solution: to demonstrate that the product is an integral part in the life of sports fans and athletes alike. "Tea Break" and "Beckham v Greece" were the final ads.

Role: copywriter

MAVAV - Mothers Against Vidoegame Addiction and Violence

Brief: create a print campaign that demotes violent video games.

Solution: demonstrate the lack of innocence in children who are exposed to violent video games. That the playground is no lomger a safe haven for our children, and it is up to us to monitor their video game interaction and "protect the playground"

Role: copywriter

Grand Theft Auto - Welcome to Liberty City

Brief: create a print campaign that promotes a perceived violent video game.

Solution: display an act of violence in an abstract way that demonstrates the level of intensity needed to play the game, pushing the audience to "go hard or go home"

Role: copywriter

Krispy Kremes

Brief: to introduce a brand of your choice to an untapped audience and market.

Solution: Use iconic moments in film, fused with Krispy Kreme doughnuts, to create an "Unmistakeable" moment for an unmistakeable brand and product.

Role: copywriter/illustrator

Skinny Cow

Brief: Replace all current press advertising with a more sophisticated approach. Take a different direction than the current advertising and engage with the audience in a friendly tone, instilling natural certainty and faith in women who eat Skinny Cow ice cream.

Solution: What do women always ask when they're trying on clothes? Using this avenue, we want to remind women that no matter what they're wearing they look fabulous in, because they eat Skinny Cow ice cream.

Role: copywriter

Skinny Bull (sub brand of Skinny Cow)

Brief: To create press advertising for the brand Skinny Bull.

Advertising that applies to men aged 18-30, consider the media the work will run in, lads mags and men's lifestyle magazines.

Solution: feed off what men mainly think about, sex.

to use the product as a means to communicate sexual terms that our demographic is familiar with. Relate the copy to a special offer that the audience can benefit from.

Role: copywriter

The Metro

Brief: create copy based print advertising communicating the role The Metro newspaper plays in the lives of the commuters it serves, outlining what's unique about The Metro.

Solution: Take advantage of the "freeness" of The Metro, highlighting what the most unique aspect of the newspaper is whilst also giving The Metro a character/personality.

Role: copywriter